Mike Lazaridis, co-CEO of Research in Motion delivers the keynote
address at the Blackberry DevCon Americas conference in San Francisco.
TORONTO — Google's share of the Canadian smartphone market doubled
between June to September while Research in Motion and Apple slipped,
according to a report by measurement firm comScore.
About eight million Canadians owned a smartphone in September and
35.8 per cent were using a BlackBerry, said comScore on Wednesday.
Apple had 30.1 per cent of the market, Google's Android platform had
25 per cent, Symbian had 4.2 per cent and Microsoft had 3.2 per cent.
RIM dropped about six percentage points since comScore's previous
mobile report in June, Apple lost almost one per cent and Android
experienced a major growth spurt from 12 per cent.
"Canada is still a BlackBerry nation, BlackBerry still has the
largest share of smartphones in Canada, but we see Android ... really
growing significantly," said comScore vice-president Bryan Segal.
"That's growing at a really quick rate."
In all, 20.1 million Canadians aged 13 or older had a cellphone in
September, with 40 per cent owning a smartphone. In June, smartphones
represented 33 per cent of all mobile phones in Canada, and Segal noted
smartphone adoption is growing fast.
"Seven per cent raw growth is extremely big, you're talking about a
very large percentage of people moving to smartphones, which bodes well
for mobile media, advertising and talks to a trend that's happening in
the marketplace around the world."
While Android is gaining ground on RIM and Apple quickly, Segal notes
that all three players are still selling more and more phones.
"When you talk about market shares it always gets disguised as 'this
company is taking this share' but across the board there's been so much
growth on the smartphone side and all of these three major players are
showing significant growth."
In the U.S., Android had 44.8 per cent of the smartphone market in
September, Apple had 27.4 per cent and RIM had 18.9 per cent. Android
grew 4.6 per cent since June, Apple was up almost one per cent and RIM
was down 4.6 per cent.